Good enough sucks became instilled in me from one of my first internships at Crispin Porter + Bogusky in 2015. I bring it everywhere in life, not just in myself and my work. So whether it's designing a coupon mailer or practicing my putting stroke, I'll always ask: Is it good enough? Or can we make it better?
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For the last decade I’ve been pushing myself to become better and better at my craft. I moved from a freelance Jr. Graphic Designer to creating, and leading, a full in-house creative staff. I believe I was a major asset in helping professionalize and mature the brands in the Organa Brands cannabis portfolio that helped lead the push to get acquired by Slang Worldwide. I've helped build and advertise cannabis CPGs for over 5 years, along with other notable brands like Domino's, Best Buy, Hotels.com, Infinti, Fruit of the Loom, Noosa Yoghurt, SunChips, Louisiana Hot Sauce, The Atlanta Braves, and Better than Bouillon.
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When I’m not making people more materialistic, I’m either skiing or playing ice hockey in the winter, tennis or golf in the spring/summer, and hiking with the pup throughout the year. Before Covid was a part of our vocabulary, I would be seen at an art or music show almost once a week, and trying a hot new restaurant religiously as well. Aside from anything physically stimulating, I love anything “amazing”. So I may not want to see the Nutcracker, but if its the world-renown Russian Ballet, you’re damn well sure I’m going to get tickets.