Project Overview
With the cannabis industry still in it’s infancy, many consumers struggle to understand both the science and the slang surrounding their favorite new hobby. 2018 saw the rate of first time buyers increasing 140% and so we took it upon ourselves to create a new resource to help demystify the plant, all the way from soil to oil. We wrote and designed an accessible, attractive and easy to read guidebook for users. We called it, simply, “Cannabis 101”, in honor of it’s comprehensive yet introductory nature. To elevate the publication from mere brochure to genuine resource, all research contained within is cited to academic journal standards, instilling confidence in both the guide and it’s authors.
